Has
this ever happened to you?
You have a buyer, you do a great job finding them a home, then when they
need to get a loan, you give them 3 choices. Since they don't know any of
these sources, they make a choice at random, or they go looking for a "great
rate". They get a "great rate", but it turns out they get misled with higher
fees, points, higher actual rate, or prepayment penalties. Or they go to
a local bank that takes 60 days for a 30-day escrow.
Your buyer is obviously upset, and his thoughts of the entire transaction
are a nightmare, even though you did a great job. Why? You didn't make sure
your buyer went to a loan broker that you knew would take care of them.
Top realtors take
control of where the buyer goes for a loan because they take care of their
clients which includes helping them get the right person to do their loan.
When you give your buyer choices for a loan, are each of these choices looking
to help you build a great reputation with your clients? If they aren't going
to make you look good, why would you give the buyer that name? Top realtors
realize how important a role the loan broker plays in their referral income.
The loan broker is an extension of their reputation.
Realtors want to offer their buyer financing choices, but since buyers don't
know the pitfalls, this can hurt the buyer. Buying a home is a major decision
for your client; they haven't made a purchase in years, so they don't know
what to do. Why put your buyer in the position of being a loan expert, this
just creates anxiety for the buyer and risks losing the sale for you, or
not getting future referrals from them.
By referring buyers to the Behrens Team, your client will now have the choice
of hundreds of lenders. Each buyer has different needs, qualifying requirements,
down payment requirements and credit history.
Certainly the Behrens Team's
loan consultation will help your buyer choose the best lender, and have these
lenders competing to get your buyer the best rates. |